Purpose.

To empower people at every stage of their unique health and fitness journey. To encourage pride at every positive action, and building the confidence to strive for more. We celebrate the body free from judgement as a voice in equality. 

A nipple is a nipple and any person should be able to show themselves in all their glory.

Key Points.

As a lover of the health and fitness industry, I also acknowledge its darker side. Commercial marketing holds people at the start of their journey, each goal a series of false summits on the way to an ever-changing finish line. The industry only celebrating the glossy, photoshopped outcomes that fuel a never-ending series of marketing campaigns. 

It is my goal to celebrate everyone that has chosen to improve their health.

I want to showcase the beauty of every human body and encourage people to be happy with every positive step.  

I believe in true social equity.

I believe currently accepted cultural norms unjustly strips opportunity from people based on how they look.

I believe that my automatic privilege as a white male over other cultures and genders is disgustingly unfair.

Nudity is an art form.

We should celebrate and appreciate every body in all their colours, shapes and sizes.

We all deserve to show our skin and be proud of each fascinating difference that makes us uniquely us.